Audit Conduct approached us because their website had a huge amount of really well-written content, but they weren't getting any sort of traffic. Granted, they are a very niche sort of firm (ethics for accounting auditors) so there isn't a lot of traffic, but they were getting none of it.

After a web asset audit and a consultation, we came up with a clutch of goals. The goals included concentrating efforts in key profitable areas and downplaying other areas that really didn't bring in money. We also figured out their SEO problems and came up with a solution.

Their original site was built with Squarespace, and through a quirk of that platform, most of their good content was basically hidden from search engines. The site also had a clunky navigation system that didn't help the users easily find useful content, and the site's structure wasn't providing a nice trail for Google and other search engines to follow.

We collaborated with them on a redesign, but a lot of the work was getting all of their PDF newsletters properly tagged and linked to make them more attractive and accessible to search engines. We also set up an easy system for Audit Conduct to upload videos to the website and easily edit all of their pages and content.

Audit Conduct also develops course materials and provides articles to industry leading  trade organizations and journals. Backlinks from that content to the website are very valuable to SEO, so we established a protocol such that  articles are properly pointed to the site. The importance of this cannot be stressed enough.

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